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Thanks to the long-standing campaign against the US government saturated fat, many Americans have embraced low-fat and skim milk and yogurt. But with 60 million liters of raw milk produced every day, what happens to all that remains whole milk and extracted milk fat? Apparently it goes right into our throats anyway through the cheese (think Pizza Hut Cheesy Bites or Cheesy Bacon Angus Burger King), a New York Times investigation reveals.
A nonprofit organization called Dairy Management Inc. was created by the government in 1995 before increasing cheese sales to restaurants and the public. He teamed up with Domino Pizza to create a new pizza with 40% more cheese, Times reports Michael Moss and even created and funded an advertising campaign of $ 12 million. Yet at the same time, the government is responsible for establishing dietary guidelines for the American public, guidelines that call for reducing saturated fat - now the Americans get most of their saturated fat cheese. ( More about Time.com: 5 ways to get the oatmeal in your diet, Deliciously).
Americans now consume an average of 33 lbs. cheese per year - three times the amount they did in 1970 - according to Moss, and while the government was begging people to reduce fat in their diet, he found that through confidential agreements with the government , dairy management has colluded with restaurants to add cheese-heavy products to their menus. Moss explains how the dairy management:
Management of dairy products, whose annual budget approaches $ 140 million, is largely financed by a tax imposed by the government on the dairy industry . But it also receives several million dollars a year from the Agriculture Department, which appoints some of the members of the Board, approves its marketing campaigns and major contracts and periodically reports to Congress on his work.
The activities of the organization, revealed through interviews and records, provide a striking example of the conflicts inherent to the historical roles of the Ministry of Agriculture as both the marketing of agricultural products and police nutrition in America.
In one instance, Dairy Management spent millions of dollars on research to support a national advertising campaign to promote the idea that people could lose weight by consuming more dairy products , records and interviews show. The campaign lasted four years, ending in 2007, although other researchers - one paid by Dairy Management is -. Found no benefits like weight loss
Dairy management is also largely credited with getting milk again in the diet of school-age children through its "Got Milk?" grassroots campaign. ( More about Time.com: Understanding food labels).
With a budget that is nearly 20 times that of the Centre for Political nutrition and promotion, another USDA partner who is actually responsible for promoting low fat, high fiber it is clear wins. Dairy Management is the largest of the 18 USDA programs and most effective in terms of sales.
For more, see the full New York Times investigation here.
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